Richard Hernandez

About Richard Hernandez

Richard Hernandez is a strategic communications leader with a decade across politics and…

Experience

1. Senior Strategist

   Pathfinder Strategic Llc

   Jul 2022 — Present · Las Vegas, NV, US

   Cultivated relationships with top-tier national, state, and local journalists, resulting in 25+ earned media placements including features in NBC News and Fox News through strategic pitching and story development.Built candidate\'s social media presence from zero to 257,700+ followers across platforms (158,300 on X, 45,800 on TikTok, 35,600 on Instagram, on Facebook), generating 70M+ impressions.Produced 150+ short-form content pieces including TV spots and promotional videos that drove viral engagement, including TikTok content garnering likes and 10M impressions while maintaining strict messaging alignment.Spearheaded full-cycle video production from concept to delivery, collaborating with creative teams to produce high-engagement content that amplified the candidate\'s visibility across broadcast and digital platforms.Secured 20+ major media interviews on regional and national platforms by building strategic relationships with booking producers, expanding candidate visibility to key demographic markets.Crafted and executed the candidate\'s public narrative through comprehensive messaging strategies, resulting in consistent messaging across all platforms and substantial growth in audience reach.Contributed to raising $24+ million for the Sam Brown campaign through strategic donor relations, planning high-impact fundraisers, creating compelling digital fundraising content, developing effective merchandise strategies, and supporting the candidate during call time and national fundraising travel to secure contributions from key supporters.

Education

• California State University-Dominguez Hills

  Bachelor of Arts (B.A.)

Skills

• Social Networking
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Canvassing
• Editing
• Writing
• Student Affairs
• Acting
• Debate
• Political Science
• Student Leadership
• Social Media
• Community Organizing
• Management
• Music Industry
• Constitutional Law
• Customer Service
• Microsoft Word
• Middle East Politics
• Field Work
• Education
• Ap Stylebook
• Political Communication
• International Relations
• Musicians
• Performing Arts
• Event Planning
• Volunteering
• Theatre
• Time Management
• Iran
• Nuclear Proliferation
• Communication
• Iwork
• Campaign Strategies
• Political Campaigns
• Microsoft Office
• Live Performer
• Public Speaking