Richard Zambarano

About Richard Zambarano

With 25 years of experience as a Brand Creative Lead, I have specialized in shaping the…

Experience

1. Content Manager - Digital Gaming

   Hasbro

   Oct 2016 — Present

   Influence and guide the visual design, storytelling and gameplay expressions of Hasbro’s core brands across mobile, PC/online, and console gaming platforms. Specifically, TRANSFORMERS, GI JOE, NERF, MY LITTLE PONY, POWER RANGERS, MONOPOLY, LITTLEST PET SHOP, RISK, SCRABBLE. • Work closely with Business Development leads to define product and marketing strategies that support Hasbro’s brand priorities and entertainment themes. • Define successful new creative approaches and culturally relevant strategies for expressing our brands on digital gaming platforms in key international markets (e.g, China, Southeast Asia, Latin America). • Leverage popular digital gaming and social media platforms like Facebook, Discord, and TikTok to influence new creative avenues for content creation and innovative storytelling. • Create on-boarding guidelines that inform digital gaming partners on visual design, storytelling and key brand tenets that are critical in defining a unique and compelling Hasbro branded play experience. • Lead the creative integration strategy for Hasbro brand collaborations with other gaming intellectual properties. • Provide creative and strategic leadership over high-performing global content creation teams. • Build and maintain effective working relationships with a wide range of internal and external stakeholders (e.g, Brand, Public Relations, Internal Communications). • Liaise with Legal, Brand, Finance and other business partners to streamline processes and remove barriers, allowing publishing partners and their development teams to focus on delivering next-level content. • Manage the day-to-day content creation by providing consistent and timely guidance on visual assets development (e.g, character design, animation, narrative, game design). • Partner with Hasbro toy and consumer products teams to expand popular digital gaming content to other areas of Hasbro business (e.g, action figures, comic books, collectibles and apparel).

Skills

• Toys
• Microsoft Office
• Video Games
• Logo Design
• Illustrator
• Game Design
• Online Marketing
• Consumer Products
• Film Production
• Storyboarding
• Entertainment
• Production
• Concept Design
• Product Development
• Packaging
• Concept Development
• Art Direction
• Graphic Design
• Creative Direction
• Photoshop
• Powerpoint
• Brand Development
• Licensing
• Digital Marketing