Richard Twumasi-Boakye
Data Science Lead - Ford Integrated Services @Ford Motor Company
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WORK HISTORY
Data Science Lead - Ford Integrated Services @Ford Motor Company
I lead Data Science and Revenue Analytics initiatives supporting subscription-based products within Ford Integrated Services, driving monetization strategy, lifecycle optimization, and performance enablement across Sales, Product, and Finance.My work focuses on building scalable analytics systems that power growth decisions, optimize incentive structures, and improve subscription retention.Core Areas of ImpactSubscription Growth & Monetization • Develop end-to-end subscription lifecycle analytics across acquisition, activation, engagement, retention, and churn • Build KPI frameworks for ARR, ARPU, attach rate, and customer lifetime value • Partner with product and commercial teams to identify revenue expansion and retention opportunitiesChurn & Retention Intelligence • Design behavioral and cohort-based churn analysis to identify revenue risk and intervention points • Translate customer usage and performance signals into actionable retention strategies • Support forecasting and scenario modeling for subscription performanceRevenue Operations & Incentive Optimization • Architect automated dealer incentive computation systems, improving transparency, scalability, and payout accuracy • Reduce manual processes through data automation and governance improvements • Align commercial performance metrics with incentive strategyBusiness Intelligence & Scalable Reporting • Build enterprise reporting solutions in Qlik Sense and Power BI serving executive, operational, and field teams • Design self-serve analytics environments that improve decision velocity • Standardize KPI definitions across cross-functional stakeholdersCross-Functional Leadership • Partner with Engineering, Product, Sales, and Finance to translate business needs into scalable analytics solutions • Drive alignment across stakeholders in high-growth subscription environments • Lead data-driven performance reviews and executive reporting
EDUCATION
Florida State University
Doctor of Philosophy (Ph.D.), Engineering
Kwame Nkrumah University of Science and Technology, Kumasi
BSc. (Hons), Engineering
Florida State University
Master of Science (M.S.), Engineering
ABOUT RICHARD TWUMASI-BOAKYE
Data leader and enthusiast with interests in data science, advanced analytics, geospatial techniques, resilient networks, and demand modeling with applications in shared and new mobility solutions/technologies.
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