Richard Shideler

Head of Creative @Slate Auto

Boston, MA, US
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Sep 2024 — Present

Head of Creative @Slate Auto

View department →

Building new vehicles that people can afford, personalize, and love.

EDUCATION

2001 — 2005

Boston University

B.S., Communication

SKILLS

CopywritingInteractive MarketingIntegrated MarketingInteractive AdvertisingDigital MarketingCreative DirectionDigital StrategySEOCreative StrategySocial MediaEmail MarketingBrand DevelopmentOnline AdvertisingAdvertisingContent Strategy

ABOUT RICHARD SHIDELER

I hate buzzwords and love all the other ones.Have had the privilege to work with: The NBA, Liberty Mutual, Eaton, L.L.Bean, Hyland, MINI USA, Vistaprint, Lenovo, HALLS, Virgin Mobile, Saucony, Pabst Blue Ribbon, Living PlanIT, Living Proof, Monotype, Red Sox, Bank of America, Merrill Lynch, Eastern Bank, athenahealth, CBS Sports, Yahoo, Converse, PUMA, The Breeders\' Cup, NTRA and more. My work has garnered various awards (in digital, print and even PR), but I\'m proudest of the set of steak knives I won in a dive bar writing competition. And making the front page of Reddit that one time.Specialties: integrated campaigns, anything digital, websites, apps, social media, content strategy, content creation, stunts, events, CRM, brand identity, naming, brand partnerships, sponsorships, scriptwriting, systems thinking, making terrariums.Items checked off the advertising bucket list- Made front page of USA Today- Made front page of Reddit- Superbowl campaign- Olympic campaigns- Built awesome teams- Successful joke hotline- My work directly led to three happy marriages- Worked for Red Sox and Celtics- Launched cool shoes (Converse All-Star IIs, Saucony Kinvara)- Launched cool cars (MINI-E, Countryman, Convertible, Coupe, Roadster, GP, New Hardtop, Paceman, Clubman, Clubvan)- Named a casino- Branded for a bunch of startups- Historic sports work (NBA, CBSSports)- Brand activation at CES- Campaigns raised over $50M for charity- Worked at AdAge Agency of the Year- Won a bunch of awards (Effies, Reggies, Cannes shortlist, PRO Awards, Ex Awards, Shorty, Webby, Global ACE, ANA, The Drum, Hatch, Bellringer, FWA, MITX)

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Richard Shideler — Head of Creative at Slate Auto in Boston, MA, US | Unifers