Richard Shideler
Head of Creative @Slate Auto
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WORK HISTORY
Head of Creative @Slate Auto
Building new vehicles that people can afford, personalize, and love.
EDUCATION
Boston University
B.S., Communication
SKILLS
ABOUT RICHARD SHIDELER
I hate buzzwords and love all the other ones.Have had the privilege to work with: The NBA, Liberty Mutual, Eaton, L.L.Bean, Hyland, MINI USA, Vistaprint, Lenovo, HALLS, Virgin Mobile, Saucony, Pabst Blue Ribbon, Living PlanIT, Living Proof, Monotype, Red Sox, Bank of America, Merrill Lynch, Eastern Bank, athenahealth, CBS Sports, Yahoo, Converse, PUMA, The Breeders\' Cup, NTRA and more. My work has garnered various awards (in digital, print and even PR), but I\'m proudest of the set of steak knives I won in a dive bar writing competition. And making the front page of Reddit that one time.Specialties: integrated campaigns, anything digital, websites, apps, social media, content strategy, content creation, stunts, events, CRM, brand identity, naming, brand partnerships, sponsorships, scriptwriting, systems thinking, making terrariums.Items checked off the advertising bucket list- Made front page of USA Today- Made front page of Reddit- Superbowl campaign- Olympic campaigns- Built awesome teams- Successful joke hotline- My work directly led to three happy marriages- Worked for Red Sox and Celtics- Launched cool shoes (Converse All-Star IIs, Saucony Kinvara)- Launched cool cars (MINI-E, Countryman, Convertible, Coupe, Roadster, GP, New Hardtop, Paceman, Clubman, Clubvan)- Named a casino- Branded for a bunch of startups- Historic sports work (NBA, CBSSports)- Brand activation at CES- Campaigns raised over $50M for charity- Worked at AdAge Agency of the Year- Won a bunch of awards (Effies, Reggies, Cannes shortlist, PRO Awards, Ex Awards, Shorty, Webby, Global ACE, ANA, The Drum, Hatch, Bellringer, FWA, MITX)
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