Richard Shaw

Head of Social Media Analytics @The Stars Group

The management of social data at a global level, working with multiple companies within the brand. Providing strategic reporting to all levels of the business. Working closely with the CMO and other SLT members to identify business needs and create data strategies to meet them. Providing benchmarking and reporting designed to drive acquisition, retention, customer experience and understand consumer behaviours in social. Consistently measure performance from native social platforms as well as providing ad-hoc research into a number of topics to inform business decisions.