Richard Saltmarsh
Commercial Development Director @Newsquest Media Group
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WORK HISTORY
Commercial Development Director @Newsquest Media Group
London, GB
National leadership of sales excellence framework, aligning regional teams with group-wide standards for productivity, pre-book, and quality.Designed and delivered onboarding, buddy systems, and client clinics to accelerate new starter success and legacy staff development.Led cross-functional projects to reverse digital revenue decline, improve customer retention, and launch innovative sales solutions.Regularly facilitate sales excellence reviews, action planning, and coaching sessions for 100+ sales leaders and managers.Advocate for technology adoption, including AI-driven meeting summaries and Power BI analytics for real-time performance tracking.
EDUCATION
UWIC
HND, Facilities Management
Whitchurch High School
AGNVQ, Leisure and Tourism
The City & Guilds of London Institute
ILM 5, Leadership and Management
CIM | The Chartered Institute of Marketing
Level 4 Digital Marketing, Digital Communication and Media/Multimedia
SKILLS
ABOUT RICHARD SALTMARSH
I am passionate about unlocking the full potential & productivity of sales teams through a blend of strategic leadership, coaching, and data-driven transformation. With a proven track record of leading national sales excellence initiatives, I specialise in building high-performing teams, driving digital revenue growth, and embedding a culture of continuous improvement.My approach is rooted in partnership and empowerment, fostering open dialogue, honest feedback, and actionable plans that deliver measurable results. I believe in “boiling the kettle, not the ocean” - focusing on impactful, manageable actions that build momentum and drive sustainable change.
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