Rick Piccirilli
CounterMeasures Corp, Rick Piccirilli Consulting
- Role
- Founder at Rick Piccirilli Consulting
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Rick Piccirilli
Rick Piccirilli is a dynamic sales leader in the beverage industry with two decades of experience, known for his ability to drive brand growth, build lasting partnerships, and execute high-impact sales strategies across a range of markets, categories, and segments. His career has been defined by a blend of hands-on sales execution and strategic leadership, whether guiding distribution for an innovative craft brewery, managing key accounts for a large distributor, or advising emerging beverage brands as an independent consultant, and everything in between. Rick’s strength lies in his deep understanding of the full sales cycle and industry complexities—from on-the-ground account management to high-level regional and national strategy—making him a trusted partner for both legacy brands and new market entrants.Throughout his career, Rick has consistently delivered results by focusing on relationship-building, creative problem-solving, market adaptability, and through a consultative approach. His work across diverse segments and multiple tiers of the beverage industry has allowed him to refine a unique perspective on what it takes to succeed in a competitive, fast-changing landscape. Whether navigating the complexities of chain account management, leading regional sales teams, guiding production, or developing distribution strategies, Rick brings a passion for the craft, a commitment to excellence, and a proven ability to grow brands with intention and impact.
Experience
Founder
Nov 2021 — Present · Sacramento, CA, US
Sacramento, California, United States
Skills
- Beer
- Sales Management
- Key Account Management
- Beverage Industry
- Strategic Planning
- Account Management
- Merchandising
- New Business Development
- Marketing Strategy
- Product Development
- Key Account Development
- Launching New Brands
- Retail Category Management
- Negotiation
- Communication
- Organization
- Alcoholic Beverages
- Pricing
- Wine
- Budgets
- Team Building
- Sales
- Craft Beer
- Brewing
- Business Math
- Homebrewing
- Resets
- Presentations
- Public Speaking
- Efficiency
- Distributors
- Direct Store Delivery
- Iri
- Market Planning
- Sales Operations
- Selling
- National Accounts
- Ac Nielsen
- Food Pairing
- Management
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