Richard Perez

About Richard Perez

Accomplished executive and innovation leader on fast moving consumer goods for Procter & Gamble for 31 years before retiring August 2022. Currently Vice President of Corporate Architecture for Basadur Applied Innovation LLC. Former Director of Disruptive Product Innovation projects across corporate R&D Innovation portfolio. Former General manager of P&G\'s innovation/ideation facility (The GYM). 20+ years experience in consumer product innovation across brands across Feminine Care, Baby Care, Beauty Care. Strategic executive consultant and innovator for Fortune 500 companies and non-profit organizations.Business Contributions I feel proud of:Developed/patented new manufacturing processes for high strain laminate making.(19••••94)Launched Always Ultra Sanitary Pad upgrade in NA (19••••96).Launched Always Flexi-Wings, Tampax and Always Liners in Latin AmericaCreated LatAm innovation training program.(19••••02)Established Innovation program as global leader, starting up capability chapters and delivering the most successful symposium to date with over participants and 90% Overall Rating.(20••••05)Launched Pearl tampons in NA and won litigation to remove claim injunction from competitive product (20••••08).Launched Always Infinity in NA (20••••09).Created winning Always holistic product proposition for Mexico and drove it to global program.(20••••10). Propelled P&G market shared to #1 as a critical billion dollar brand in Latin America.Established Fem Care FEI Portfolio definition /sufficiency.(20••••11)Created/delivered GYM 2.0 operation model with productivity increases and 30% growth every year from 2013 to present (2018).Created implementation strategies for non-profit programs including Lakota School District Hispanic Outreach (2018), West Chester Township Fire Department (2016) and Greater Cincinnati STEM Collaborative (2018). Recipient of Innovation Award from American Society of City Administrators for partnership with with West Chester Township Administration for strategic operations plan across township public service departments including Law Enforcement, Fire, Education and other services.(2020) Defined new product line-up (ec30clean.com) for disruptive Personal Care (Body Wash/Shampoo/Conditioner) and Home Care (Laundry/Bathroom cleaners) product regimen via solid substrate technology (no water) delivering breakthrough in sustainability/carbon neutrality.(2022) Co-Authored/Published \"Scatterbrains: Teams Find Innovation by Thinking Differently\" Amazon Book. Curated by Harvard Business Review HBR.org.

Experience

1. Vice President Corporate Architecture Basadur Applied Innovation

   Basadur Applied Innovation

   Aug 2022 — Present · US

   31 years Innovation Coach including Procter and Gamble Co. Innovation leader integrating Consumer Insights, Technology and Business Models. Multiple Global Patents on Product Design and Manufacturing. General Manager of P&G\'s GYM Innovation Facility/Capability (20••••20). Fortune 500 Innovation Coach for Innovation Strategies and New Product Development. Master Facilitative Leader across range or methodologies including Creative Problem Solving (Basadur) and Design Thinking (Stanford University).

Education

• Centre for Research in Applied Creativity

  Senior Research Fellow, Innovation and Creative Problem Solving

  2015 — 2025

• BS Mechanical Engineering

  Bachelor of Applied Science (B.A.Sc.), Mechanical Engineering

  1986 — 1991

• Stanford University

  Design Thinking, Innovation

• University of Puerto Rico-Mayaguez

  Bachelor of Applied Science (B.A.Sc.), Mechanical Engineering

  1986 — 1991

Skills

• Training
• Leadership
• Fast-Moving Consumer Goods (Fmcg)
• Product Design
• Management
• Problem Solving
• Customer Insight
• Consumer Products
• Engineering
• Instructional Design
• Innovation Management
• Creative Solutions
• Cross-Functional Team Leadership
• Process Engineering
• Product Innovation
• R&D
• Fmcg
• Creative Problem Solving
• Competitive Analysis
• Product Development
• Project Management