Richard Penny
Head of Digital Customer Experience @Bayleys Real Estate
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WORK HISTORY
Head of Digital Customer Experience @Bayleys Real Estate
Auckland, NZ
Leading digital transformation and CX strategy for New Zealand\'s premier real estate brand.Key initiatives:→ Driving AI strategy through C-level thought leadership papers (\"Real Estate 2030\",\"Battle for the Customer\")→ Led Tealium CDP implementation for first-party data strategy and customer journey automation→ Transforming Vendor Marketing Investment into a measurable product portfolio→ Prototyping AI-driven natural language property search and \"Digital Concierge\" architecture→ Architecting event-driven middleware for real-time data integration
EDUCATION
University of Canterbury
B.Com, Marketing, Business
University of Auckland
PostGrad Dip Bus, Marketing
SKILLS
ABOUT RICHARD PENNY
Strategic Technology & Customer Experience Leader with a proven track record of founding, scaling, and transforming digital platforms. I bridge the gap between complex emerging technology (Spatial Computing, AI, SaaS) and commercial P&L outcomes.What sets me apart: A rare blend of Entrepreneurial DNA and Enterprise Discipline—I bring the agility of a founder to corporate environments to solve high-value problems.Current focus: As Head of Digital Customer Experience at Bayleys Real Estate, I\'m championing the company\'s AI-native transformation, architecting MarTech infrastructure (Tealium CDP, HubSpot), and prototyping next-gen AI-driven customer interfaces.Founder achievements:→ Founded Reactar Labs, visualised 4,200+ home designs representing US$3B+ in real estate value→ Secured contracts across NZ, USA, Australia, and UAE→ Launched homeAR, Showhomes.io, and ArchiVision (Apple Vision Pro)
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