Richard Malouf

About Richard Malouf

Experienced professional with over 20 years of experience raising sales in retail, wholesale, and food-service operations. Entrepreneurial and natural selling abilities, coupled with analyses of data, operations, strategies, logistics, technologies, financials, merchandising, voids, pricing, market trends, and marketing, have allowed the restructuring of operations and strategies to increase inventory turnover and sales and identify opportunities to sell more products and services. Further, training and leading cross-functional teams to execute devised strategies. Email: m••••••••@yahoo.com Identifying market trends and high-index items in each category by utilizing sales data from Nielsen, Spins, and warehouse data. After analysis, restructuring retailer product assortments, building schematics, applying price optimization coupling with competitive data, and marketing through ad circulars, in-store temporary price reductions, and omnichannel. Proficient in: • Sales, sales planning, and execution • Retail, wholesale, and food-service operations • Management, leadership, and team-building comprised of 4 to 200 persons • Leading sales and cross-functional teams in executing devised strategies • Influence and develop the organization’s overall pricing strategy, plans, and priorities • Establish pricing strategies based on market review and competitive intelligence • Creating specific pricing strategies for each retailer based on the competitive environment and demographics • Managing cost and retail-price zones consisting of 100 zones • Overseeing landed costs, allowances, and pricing for over items in over 500 categories • Price-demand elasticity, price optimization, and competitive-pricing strategy • Creating and maintaining competitive price zones, base retails, and temporary price reduction rounding rules • Participating in executive quarterly reviews of chain competitors, market trends, and customer insights • Headquarter, broker, and customer relations • CPG, B2B, B2C • Analytics, Excel modeling, and charting • Competitive, predictive, sales, variance, ROI, cost-impact, and various weighted-sales analyses • Nielsen, SPINS, Spectra, and market-trend analysis • Microsoft Office, SaaS, SQL, Power BI, Tableau, Ad hoc, MicroStrategy, Salesforce, Apollo, and various point-of-sale systems • Marketing and omnichannel • Merchandising and building planograms optimizing product selections in each category • Category management • New product execution • Forecasting, budgeting, and accounting

Experience

1. Regional Manager - California

   UNFI

   Oct 2015 — Present · Commerce, CA, US

   UNFI is a grocery industry leader carrying over products to more than customer locations throughout the United States and Canada. Well known for being the premier wholesale food distributor of wholesale products and professional retail services. Managing and growing California’s book of business by consulting over supermarkets and transforming their operations, strategies, product assortments, pricing, and marketing to compete more effectively and increase sales, averaging a minimum of 6% annually per store. Analyzing Nielsen, SPINS, and Spectra data to identify high-index items, consumer behaviors, and market trends to pinpoint voids internally and in our retailers. Managing costs and retails of products in over 500 categories. Creating sell sheets for the sales teams by market niche and data-metric reports to inform retailers of cost, retail, allowance, new items, discontinued items, replacement items, substitutions, inventory, and voids updates. Managing California’s P&L.

Education

• California State University, Northridge

  Bachelor of Science - BS, Economics

• California State University, Northridge

  Bachelor’s of Science-BS, Organizational Business Management and Administration