Richard Lowry

About Richard Lowry

Richard Lowry Senior Director Distribution & Sales Strategies has worked at Spirit since 2005. Previous experience includes time with US Airways, as Manager, Distribution Strategy (20••••05) and Amadeus, as Senior Manager, Airline Business Group (19••••03). All positions have provided a solid background for his current strategic development position. An innovative leader with established experience managing airline migrations, implementations, and business model changes. Continuously, reviewing and adapting organizations in support of current and future needs, including financial forecasts and modeling as well as digital platform implementations. Able to research, construct and review all aspects of airline distribution strategy with emphasis on program potential, competitor positioning, and internal/external stakeholder resource availability. Ability to lead teams and manage projects have been vital to Richs’ success, Richard was a Board Member with CASMA (Computerized Airline Sales and Marketing Association) for four years as well as a two-year Board Member on the Travel Agency Arbitration Board associated with ARC and ASTA. Richard holds a dual degree from Capital University in Columbus, Ohio in Economics and Business Administration.Specialties: Contract negotiation, new strategy identification, NDC development and implementations, low cost sales and distribution strategies, pricing and revenue management, IT integration, project management, event coordination and marketing initiatives.

Experience

1. Senior Director Distribution and Sales Strategies

   Spirit Airlines

   Oct 2015 — Present · Miami, TX, US

   Sales, Distribution, and Marketing professional within the Travel Industry. My expertise includes leading high-performing teams to meet and exceed company and department-level objectives. My teams manage all projects and strategies encompassing travel agency sales, content distribution, vacation packaging, groups-blocks-charters, and airline revenue integrity.My experience has laid an exceptional foundation for developing strategic vision and direction allowing me to build development plans by fostering and driving cross-functional collaboration.Using proven data-based analysis, consultative selling, and professional written and verbal communication skills leads to over-indexing guest acquisition within the online travel space.These positions have led to my comprehensive understanding of how airlines display, price, and sell seats, ancillary products, and services, using multiple distribution channel outlets including airline websites, call centers, airline apps, GDSs, NDC, Travel Agent Portals (TAP) and direct API’s.

Education

• Capital University

  BS BA, Business and Economics

  1983 — 1987

• Ridgedale High School

  Diploma, Economics

  1977 — 1986