Richard Long Dipm
Regional Account Director - Emea @HH Global
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WORK HISTORY
Regional Account Director - Emea @HH Global
London, GB
Helping healthcare connect HCPs with patients
EDUCATION
De Montfort University
HNC, Business & Finance
The Consultation Institute
Certificate of Professional Development, Public Consultations - NHS course organised by NHS GEM CSU
University of Chester
Postgraduate Degree, International Marketing
Pharmaceutical Marketing Society, PriMe Training - PM Society
‘Maximising the Agency & Procurement Relationship in Pharma’ Event - April 2018
Pharmaceutical Marketing Society, PriMe Training - PM Society
Patient Collaboration Uncut - November 2019
Pharmaceutical Marketing Society, PriMe Training - PM Society
Client Development for Pharmaceutical Account Directors - December 2018
Vocational Training - Across Health Digital Healthcare eAcademy
Digital Healthcare
CAS ABPI Training
ABPI new code training - April 2021 (refresh 2023), Health Law
Pharmaceutical Marketing Society, PriMe Training - PM Society
‘What does an informed patient mean for healthcare?' - November 2018
CIM | The Chartered Institute of Marketing
Post Graduate Diploma in Marketing, Cert. In International Marketing
AIM Training
PRINCE2, Web Project Management
Montsaye
Post Graduate Diploma in Marketing
ABOUT RICHARD LONG DIPM
Helping brands uncover those MUST WIN MOMENTS where the HCP can choose their product, or another, By making brands stand out, appeal and activate their chosen audience, I working with brands to uncover what makes them top choice.Accomplished Healthcare Agency Leadership Team member with 20 years experience. Known for strategic healthcare consulting, omnichannel expertise, and exceptional customer engagement skills. Proven track record in launching successful pharma brands, refreshing post license extensions and Global to Local initiatives. Experienced in delivering for clients in EMEA, US and NAM, MENA and global levels. Experience in biosimilars, launches with relationships forged across commercial, medical and market access teams.Track record in driving growth (existing client sales and new business), strategic advice and attracting/retaining clients across various agency settings, including start-ups, independent consultancies, and international network agencies- 2023, embedded with a European Women’s Health pharma company, delivering omnichannel & digital engagement consultancy- 2022, developed a business unit including pharma strategy, scientific services, creative copywriting and interactive digital including video- 2021, introduced HCP / Patient insight service, including digital listening, web content comparisons and optimisation services- 2021, EU-wide launch on Non-Hodgkins Lymphoma product – new licence- 2017, Global roll out programme of digital engagement platform for Tier 1 pharmaco in Germany- 20••••15, worked with NHS Commissioners of Health- 2014, EU32 wide launch of first in class Diabetes Type II productPassionate about improving healthcare access for all and driving positive change in clinical practice and prescriptions through comprehensive understanding and engagement. Committed to achieving health equality and positive outcomes for individuals.Award-winning healthcare specialist; ABPI, PAGB & EFPIA compliant.Specialisms include:< Medical Communications (MedComms)< Medical Education (MedEd)< Biopharma< NHS & formulary< Over the Counter (OTC)< Direct to Consumer (DTC)< Consumer health< Global launch specialist with 4 brand launches since 2009Therapy areas of experience:< Oncology (prostate, bone, blood, skin & breast, bile duct and various lymphomas)< Dermatology & Botox< Endocrinology & Diabetes < Rare Disease (multiple)< Digestion & nutrition< Neurology< Cardiology< Respiratory (COPD, Asthma)< Fertility & Women\'s Health< Paediatrics< Ophthalmology< Orthopaedic reconstruction
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