Richard Fong
Marketing Operations Specialist @Giant Eagle, Inc.
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WORK HISTORY
Marketing Operations Specialist @Giant Eagle, Inc.
Utilize different marketing channels (Content, Email, Push, In-App and SMS) to engage with customers, informing them about upcoming promotions • Create, manage, and tailor content on landing pages to give customers the best-optimized experience across all touchpoints • Code dynamic personalized email marketing campaigns to create a more engaging journey for customers • Execute high-level content strategy to garner increased site views and conversions during promotional periods • Work cross-functionally with different marketing teams and stakeholders to build intricate outlines for campaigns • Ensure overall standards of marketing campaigns are up-kept by creating and managing quality assurance guideline templates • Build webpage templates/wireframes to streamline work processes and guarantee consistency with web pages • Schedule, manage, and verify promotional web content launches to maintain good rapport with partnering brands
EDUCATION
University of California, Davis
Bachelor's degree, Cognitive Science
ABOUT RICHARD FONG
I create landing pages and manage website content implementation. Additionally, I code…
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