Richard Koval

Director of Sales - National Accounts @Evergreen Enterprises

Madison, VA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2023 — Present

Director of Sales - National Accounts @Evergreen Enterprises

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Richmond, VA, US

In my role at Evergreen Enterprises, I have leveraged my extensive C-Suite retail, sales and sourcing experience to drive growth in the national accounts segment, the fastest growing segment in the company. By focusing on client needs and market trends, I consistently achieve year-over-year sales, also driving strong profitability for the company. My efforts in opening new accounts in 2024 were particularly noteworthy, showcasing my ability to expand the company’s portfolio effectively.

EDUCATION

1993

University of Pittsburgh

BS, Psychology

SKILLS

Global SourcingStrategic PlanningRetailDirect MarketingBusiness DevelopmentSourcingNegotiationCompetitive AnalysisCreative DirectionAdvertisingGross MarginSalesE-CommerceProduct DevelopmentMerchandisingStrategic PartnershipsP&L ManagementBrand DevelopmentMulti-Channel MarketingAccount ManagementBrand ManagementCross-Functional Team LeadershipMarketing StrategyNew Business DevelopmentSales ManagementMarketingAnalyticsVisual MerchandisingBusiness StrategyPricingProduct ManagementForecastingDirect MailApparel

ABOUT RICHARD KOVAL

I am a Senior Merchandising and Sales Executive with 20+ years of leadership experience in global product development, management, and omnichannel wholesale/retail sales. I head product development, curation, and management for Plow & Hearth’s omnichannel business in D2C, B2B, and Key Account Sales.I demonstrate success in cultivating industry-leading product lines through a combination of innovative new products, strategic global sourcing, and expert project management. I led development and sales of Outdoor furniture to independent retailers and it became the number 1 category for Plow & Hearth\'s wholesale division. I also ideated and developed a patented solar wind spinner which has become an innovative top seller in the category.I have a proven record of delivering rapid bottom line results through a data-driven approach to gross margin improvements. I turned around a distressed business to regain profitability with a rapid 30% increase in sales.I have deep knowledge of the overseas manufacturing process, global supply chain, and negotiating. I led product development all the way to market by securing a patent and a core vendor in China while collaborating with the engineering team.I possess strong business acumen with P&L responsibility, brand management, people leadership, and acquisition/integration experience. I currently manage a team of 8 direct reports including the Director of Merchandising, Senior Product Managers, and Buyers.I am adept at C-level sales and presentations with innate ability to generate new and unique ideas. I invented a multi-million patented product. Technology: Microsoft Office Suite, Power BI, Google DocsCompetencies:Product Development & SourcingProject ManagementGross Margin EnhancementNegotiationP & L Leadership / EBITDASales LeaderInnovative DeveloperBrand BuilderTeam Building Mentor

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