Richard Heffron

About Richard Heffron

I’m a communications leader who knows how to make big messages stick — for employees or one skeptical engineer. For 19 years, I helped a Fortune 100 company connect people to the “why” in ways that actually matter. Clear, conversational, and human messaging is what moves people, especially during times of change. I bridge technical complexity with human impact in the same breath, and I make it interesting enough that people actually listen. At Capital One, I built leadership branding campaigns that boosted engagement scores and won awards, steered high-stakes platform decommissions with 85% satisfaction ratings, and created onboarding programs that became benchmarks across the company. I’m known for making the complicated clear, partnering with C-level leaders, and navigating complex organizations — whether that means technical writing for engineers or rolling out enterprise-wide change. I’m here to help an organization strengthen its culture, deliver big transformations, and connect employees to what really matters. If you’re looking for a seasoned pro to make your communication clear, compelling, and unforgettable, let’s talk. Specialties: Internal Communications | Change Management | Executive & Leadership Communications | Employee Engagement & Culture | Strategic Messaging & Storytelling | Stakeholder Alignment | Technical & Knowledge Writing | Content Strategy | Thought Leadership

Experience

1. Enterprise Communications & Change Management Manager

   Capital One

   Oct 2020 — Present · Richmond, VA, US

   Lead a communications & marketing team responsible for promoting technical re-skill and upskilling for Capital One Tech associates* Increased AWS certifications by 64% over a 9 month period through \'90s to 100 integrated marketing campaign, including prizes, contests, boot camps, and executive comms.* Increased external learning partner license usage by 72% through direct marketing campaign; led change management of onboarding and off-boarding partnerships.* Increased internal Tech College Slack engagement by 47% in year-over-year activity, focusing on human-centered messaging.* Increased Machine Learning course engagement 62% in year-over-year activity, created learner journey maps, video speaker series, and external articles featured on Capital One Tech\'s medium.com site.* Partner with strategic external learning vendors to understand industry trends, review data metric usages, and identify underserved content for further support.* Lead the communications plans for Advancing Black and Latinx Leaders, including marketing and content support to executive sponsors, HR partners, and cohort participants.

Education

• University of Rhode Island

  Bachelor of Arts (B.A.)

  1991 — 1995

• Clemson University

  Certificate of Completion

Skills

• Social Networking
• Content Strategy
• Proofreading
• Content Management
• Marketing Communications
• Editing
• Cms
• Newsletters
• Publishing
• Web Content Management
• Social Media
• Copywriting
• Dreamweaver
• Online Marketing
• Management
• Design Thinking
• Cross-Functional Team Leadership
• Content Development
• Information Architecture
• SEO
• UX Design
• Strategy
• Web Content
• Social Media Marketing
• Customer Satisfaction
• Copy Editing
• Technical Writing