Richard Heath
Managing Director @Blue Yonder Research
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WORK HISTORY
Managing Director @Blue Yonder Research
Leeds, GB
Leading the development of the UK’s expert innovation insight agency. From relative unknown to one of the UK’s fastest growing agencies and winner of multiple MRS awards including breakthrough agency of the year. Blue Yonder is now established as a leader in helping clients ignite innovation, develop it, and deliver into markets all around the world. It is proud to work with some of the worlds most famous brands and to have secured major long term partnerships with leading MNCs.Blue Yonder is proud to invest 10% of it’s profits back into creating innovative research tech. This tech means an insight from Blue Yonder can give clients a genuine edge. Insight without impact is nothing. The agency focuses on video content and data science as the leading tools to show research buyers what is really happening. Blue Yonder is a collection of entrepreneurial, authentic people who’s main drive is to build partnerships and delight their clients. Already a flexible employer pre pandemic, Blue Yonder is now 100% flexible and hybrid. The world of work continues to change. Blue Yonder aims to be at the leading edge of this. The best indication of success is the company’s ever growing list of home grown senior leaders, developed from the early stages of their careers via the companies numerous learning and mentoring programs
EDUCATION
University of Birmingham
Batchelor of Commerce (specialisation in Marketing), Commerce, marketing, branding
SKILLS
ABOUT RICHARD HEATH
Leads Blue Yonder, the world\'s expert innovation research agency. Multi award winning, fast growing and expert in product, sensory and technical research - Blue Yonder focusses on agile, detailed and impactful research that actually makes innovation happen. An agency leader who develops the business and the people within it. Also a client partner who loves creating impactful insight and lasting partnerships for growth. Shapes the go to market and deploys growth strategies that benefit the team and clients as well as the business. Brings teams of specialists together in partnership under one purpose. My passion is to develop as a leader. To learn everyday from everyone I work with and constantly refine my approach as generations and technology develop. I build senior teams of talented driven people, create a shared vision and empower them to lead in their own authentic way. I’m a planner, and a pragmatist, but also someone who loves the freedom to be entrepreneurial and follow an idea quickly.I’ve been a global client lead and agency commercial leader. I’ve specialised in brand and communications, and innovation. I’ve loved all these roles because they all involve people, partnerships, strategy, insight and growth. Although I’ve been in market research all my career, I would not say I’m a purist. My interest is in getting the client an insight they can use in an agile and timely way, rather than deploying perfect method. I want to use real world insight to drive client businesses forwards with impact, and let that carry my own team and business forwards too. Qual, quant, online offline… it doesn’t matter to me as long as there is impact and action. Half my career has been spent in the UK and half in Asia (out of Singapore). I’ve been lucky to work across dozens of cultures, markets and categories. From Cola to Wealth Management. From Pakistan to South Korea to Yorkshire. Building a brand or creating world class innovation - it’s about understanding people and cultures first, and then finding a unique way to connect. Understanding needs. It’s fascinating varied work that has allowed me to meet and learn from great people all around the world. I’m lucky to have found it. I love to contribute and debate often as a speaker at conferences. I work with industry bodies like the MRS or IAB to debate and push thinking forwards and share knowledge whenever I can.
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