Richard Hauer

About Richard Hauer

Resourceful marketing problem solver with a proven track record of driving brand growth and market share, now leveraging AI tools to optimize strategies and tactics to deliver measurable results. MA in Communications Management from USC, MBA in Marketing from Long Beach State and Certificate in Social Media/Search Marketing from UC Irvine. Unique background includes: marketing management, digital marketing solutions, millennial and Gen Z marketing and integrated marketing communications. Marketing Management • Market Planning • Product Development • Brand Development/Revitalization • Global Product Launches • Influencer/Key Opinion Leader Marketing Integrated Marketing Communications • Digital Advertising Campaigns (OTT, native, paid social ads, organic social) • Brand Communications • Direct Response/Lead Generation • Public Relations • Sponsorships Search/Social Media • Integrating SEO/Paid Search/Social Media • Google Analytics • Adwords • Certificate in Social Media Marketing, UC Irvine

Experience

1. Senior Marketing Strategist

   Kaiser Permanente

   Jan 2016 — Present · Burbank, CA, US

   Kaiser Permanente Key Highlights*Spearheaded campaigns across social media and all digital advertising platforms to increase membership and reduce churn, leading local implementation of audience-based marketing “Winning the Next Generation” campaign targeting the 25-44 age cohorts based on value proposition that Kaiser Permanente delivers hassle-free, and easy to access care. Campaign makes strategic use of influencers.*Regularly deploy AI to develop strategic and tactical plans, generate content and for market analysis.*Created and launched digital marketing advertising initiatives focusing on member acquisition across key southern California sub-markets (Instagram, Facebook, YouTube, streaming audio) that leveraged Esri-Tapestry™ behavioral profiling data to identify and target affluent and tech savvy millennials for acquisition advertising messaging in two of Kaiser’s largest California markets, San Diego and Orange County.*Launched 10 hospitals and medical offices across California and developed enterprise-wide marketing playbook strategy to support these openings that relies on digital and community-based neighborhood marketing.*Developed major corporate and NCAA sports marketing/sponsorships and shopping mall advertising campaigns to promote Kaiser Permanente brand at local level. Program includes Hollywood Bowl and San Diego State football and basketball, and Fashion Valley Mall.*Implemented member communications initiatives to increase use of key service lines at the regional level: telehealth urgent care, Care at Home, Women’s Health, mail order pharmacy, mental health, home care and building member engagement and registration on kp.org.

Education

• University of Southern California Annenberg School for Communication and Journalism

  Master's degree

• University of California, Irvine

  Certificate

  2010 — 2012

• California State University-Long Beach - College of Business Administration

  MBA

• San Diego State University-California State University

  Bachelor of Arts (B.A.)

Skills

• Product Launch
• Brand Development
• Html
• Product Marketing
• Direct Mail
• Sales Management
• Multi-Channel Marketing
• Direct Marketing
• Start-Ups
• Creative Direction
• Public Relations
• Market Analysis
• Email Marketing
• Google Analytics
• Integrated Marketing
• Marketing Communications
• Lead Generation
• Global Marketing
• Key Opinion Leader Management
• Management
• Upstream/Downstream Marketing
• SEO
• Brand Planning
• Crm
• Integrating Search/Social Media
• Marketing
• Collateral Management
• Multicultural Marketing
• Strategy
• Cross Functional Relationship Building
• Social Media Marketing
• New Business Development
• Trade Shows
• Brand Management
• Marketing Strategy
• Digital Marketing
• Social Media Strategy
• Strategic Planning
• Radian6
• Omniture