Richard Gibbs

About Richard Gibbs

Senior public affairs and communications leader | global communications…

Experience

1. Director of Corporate Communications & External Affairs

   Greater Miami Convention & Visitors Bureau

   Sep 2022 — Present · Miami, FL, US

   Folks, I\'m easy to find. I am happily ensconced at a leading destination marketing organization performing a peripatetic tap dance between assignments involving government relations, external affairs, community relations, corporate communications, marketing, media relations, stakeholder outreach and having fun in the process. Yes, having fun is allowed. So is providing leadership on our new #BroughttoYoubyTourism campaign that drives home the importance of tourism\'s role as an economic facilitator in Miami-Dade County. For everyone, everywhere, every day, tourism is providing quality-of-life benefits for residents in Greater Miami and Miami Beach. Learn more at Visit soon and often.Leading the corporate communications function with my team, here are some top-line accomplishments.Helped the GMCVB secure a million-dollar incentive bonus in its contract with the city of Miami Beach by managing Miami Beach South Florida media placement efforts.Improved management and assignments of public affairs vendor recovering more than $100K in GMCVB billable hours. Secured $60K in contributed GMCVB marketing agency advertising services to develop the creative anthem for the Brought to You by Tourism public affairs campaign.Created the first-ever local PSA public affairs campaign for the GMCVB negotiating print, digital out-of-home (commercial and government) and broadcast (PSA) options. Generated more than 37 million impressions for the Brought to You by Tourism campaign at discounted rates.Created and managed an internal tracking system to document organizational progress on a GMCVB municipal marketing plan mandated by the Miami-Dade County Commission to promote tourism by further highlighting cultural, culinary, outdoor and artistic events throughout all municipalities and unincorporated areas of Miami-Dade County.Incorporated Instagram as public affairs tool, increased engagement among government and industry followers.

Education

• University of Florida

  Bachelor of Science

Skills

• Analysis
• Public Affairs
• Marketing Communications
• Press Releases
• Nonprofits
• Communications Planning
• Newsletters
• Strategic Communications
• Marketing
• Public Relations
• Media Relations
• Corporate Communications