Richard Dunfee
Director of CRM Technologies and Operations
- Role
- Director of Crm Technologies and Operations at Fabletics
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
Experience
Director of Crm Technologies and Operations
Jan 2022 — Present · US
Ownership of production and operations in multi-channel marketing strategy for email, push, and SMS sends.Work with stake holders to implement business strategies into campaigns and automations - following through on each production step.Manage production and deployment of ad hoc, triggered and automated campaigns.Create segmentation logic for targeted campaigns and A/B tests.Work with PROD teams for platform integrations or setup for new marketing strategy configurations within CMS. Maintain current CRM automations and triggers by identifying problems or new opportunities and building them into quarterly roadmaps.Research and recommend new technology and tools that will benefit the organization.Coordinate with CRM strategy teams on campaign calendar, A/B tests, creative timelines, and QA before campaign launch. Manage team on daily production of campaigns and develop their growth within their positions.
Skills
- Digital Media
- Customer Service
- Digital Marketing
- Digital Strategy
- Human Resources
- Management
- Microsoft Excel
- Microsoft Office
- Microsoft Word
- Online Advertising
- Photoshop
- Social Media
- Social Media Marketing
- Social Networking
- Time Management
- Training
- User Experience
- Css
- Email Marketing
- Email Strategy
- Html
- Html Emails
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