Richard D. Hong
Chief Marketing Officer @Nysif
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WORK HISTORY
Chief Marketing Officer @Nysif
New York, NY, US
Directs all aspects of marketing strategy, execution and measurement. Leads public relations, internal and customer communications. Led renovation of website, sales literature and customer correspondence.NYSIF is a commercial insurer ranked in the top ten nationally with B2B customers and $1.5B in revenue.*Hired in 2020 first in an advisory role before joining full time in January 2021.
EDUCATION
Wesleyan University
Bachelor of Arts, English￨ American Studies
Columbia University
Teaching Associate, Introduction to Marketing (graduate level)
Columbia Business School
Master of Business Administration
SKILLS
ABOUT RICHARD D. HONG
Accomplished global marketer specializing in brand strategy, brand management, research design and communications. Applies analytical rigor and ingenuity to maximize the performance of an organization\'s brand, properties and people. I bring a record of building and inspiring high-impact teams, internal partnerships and effective external collaborations to solve business problems.Years of managing across global teams in a highly matrixed organization have honed my cultural awareness, emotional intelligence and imparted an effective pragmatism.Specialties:Brand StrategyBrand ManagementMarketing CommunicationsAdvertisingResearch Design & MeasurementMarketing OperationsCustomer ExperienceEvent Marketing & Sponsorship
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