Richard Cotterill

WORK HISTORY

EDUCATION

SKILLS

ABOUT RICHARD COTTERILL

Highlights2022: I have been extremely successful in the last two years as a Market Access Manager at Amarin UK, spearheading the best CVD launch to date for the Managed Entry Phase (independently validated).2021: In my previous role I started a new business unit for Roche Pharma with a £250k investment in a new team build with an expectation to break even after 9 months in revenues, I had delivered £5.4m revenue by week 12, with final revenue reaching in excess of £11m.In my career I have been awarded No.1 Market Access Employee of the Year and recognised in the Partnership Leader category of the Pf Awards for the business cases that I have written.I am an accomplished Senior Market Access & Service Development Manager who has achieved successful business outcomes promoting medicines across the life-cycle. My specialty is delivering the launch phase @Pace and @Scale across the UKs HTA landscapes. Through achieving optimised local Formulary and Pathway listings initially, coupled with ensuring the right blood test results reach the right clinicians across the patients physical and information journey to inform diagnosis and treatments. I then leverage uptake by co-creating Service Development projects with local NHS committees. I have developed an industry leading approach, using powerful Business Intelligence tools to mine insights from local health economies which provides me with a unique advantage to my colleagues across Market Access. Using integrated software I am able to evidence my results in real-time and use the data to drive refined strategies to win in the market place.I have a blended skill set developed from my field and national head office roles. I take a systematic, considered approach and have collated my broad experience to create a go-to-market model I call \'Strategy Led Operational Excellence in UK Market Access\'.+ Deep environmental knowledge in the following therapy AreasNeurologyCardio-metabolic diseaseMental Health+ ExpertiseNational NHS policyDelivering local NHS formulary and pathway processesCollaborative & Joint Working ArrangementsSetting Market Access strategyKey account managementCreating national value propositionsGenerating local value propositionsMaterials development (Zinc, Veeva Vault)