Richard Cawthorpe
Senior Consultant at Double Loop @Double Loop Gmbh
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WORK HISTORY
Senior Consultant at Double Loop @Double Loop Gmbh
Supporting our B2B customers in creating, communicating, selling and capturing value incl- Remote Selling- Hybrid Selling- Value Selling- Digital Sales Enablement- Double Loop (Key) Account Management- Pricing- Marketing & Sales / commercial excellence- Marketing enablement programs- Sales enablement programsDouble Loop means, that creating, communicating, selling and capturing value in your customer interactions can only be successful, when the value creators in your “internal departments” such as R&D, Technology, Production or Supply Chain Management (Internal Loop), are well aligned with the customer facing parts of your organization (External Loop). Because it just doesn’t happen working in silos. We support you on your way to Marketing & Sales excellence down-to-earth and hands-on, informal, honest, approachable in long-lasting partnerships. And with methodology and concepts that do their job in practice
EDUCATION
Manchester University
Bachelor of Science (B.Sc.), Physics
ABOUT RICHARD CAWTHORPE
After a successful track record of enabling B2B clients to achieve profitable growth, I continue to be passionate about supporting B2B businesses on their journey to more customer centricity, value creation, value selling and value capture. I have a wide range of practical B2B Marketing & Sales experience in the chemical and process industry sector, working for many years for international chemical/coatings companies, ICI and PPG in European and Global marketing roles and then on a consultancy basis for companies like BASF, Huber, Kemira, Lohmann, Kaesler Nutrition, GEA, Wedi and many more, in areas such as pricing, value creation, key account management, digitalisation, and market strategy training.Working with Ralf and other network partners at Double Loop, I provide training, coaching and consultancy to support our customers in further improving their value creation, value communication and value selling and capture.I do that with passion and as a partner of our customers with a hands-on, down-to earth mentality and people oriented ‘make it happen’ approach, exploiting many years of in-depth experience as a Marketing Director and consultant, combined with strong interpersonal skills, strategic insight and an analytical & pragmatic approach to delivering results.
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