Richard Buchanan

Non Executive Director Trustee @Dr Kershaw\'s Hospice

Manchester, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2023 — Present

Non Executive Director Trustee @Dr Kershaw\'s Hospice

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Oldham, GB

Advising about strategy for Income Development and Marketing & Communications• Supporting the embedding and promotion of a focused and strategic approach across all areas of the Hospice to live and breathe the brand values and mission statement• Providing strategic insight and guidance across multi-channel marketing and fund-raising activities across events and retail operations.• Advising on UX improvements and cost reductions on all marketing activities• Encouraging a more commercial approach within the Income Development and Marketing Communications function within the hospice

EDUCATION

1985 — 1989

Edinburgh Napier University

BA Hons

1979 — 1984

Glenalmond, Perthshire

9 "O" Levels and 3 "A" Levels (German, French, English), 4 Highers

1985 — 1985

Gap Year - John Lewis Partnership, Edinburgh & Karstadt AG, Bremen, Germany

Stock Controller & Shop Assistant

SKILLS

MarketingRoi OptimizationCustomer RetentionCustomer ServiceDepartment BudgetingPpcInternet Business StrategyCustomer AcquisitionStrategyE-CommerceOnline AdvertisingMarket ResearchSegmentationCampaign StrategiesDigital MarketingMarketing StrategyCrmB2bDirect MarketingInternal CommunicationsBusiness StrategyDirect MailCustomer InsightTeam ManagementCustomer ExperienceMarketing AutomChange ManagementEmail MarketingE-Commerce OptimizationMulti-Channel MarketingDigital StrategyCoachingMarketing Communications

ABOUT RICHARD BUCHANAN

I have worked in marketing for 35 years gaining a grounding in customer engagement…

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Richard Buchanan — Non Executive Director Trustee at Dr Kershaw\'s Hospice in Manchester, GB | Unifers