Richard Briddock

About Richard Briddock

As the VP of Paid Media and Analytics, I have total oversight of the paid media team at Cardinal including strategy, implementation, and analytics. The majority of my time is spent working on the agencies largest clients which include Papa John\'s, Mizuno, The Athlete\'s Foot, as well as large healthcare systems. I also have significant experience in executing UX testing and conversion optimization to ensure the media dollars that we manage go further in terms of driving lead acquisition for our clients. My knowledge of digital marketing experience includes working on multi-million dollar media accounts for a number of fortune 500 companies including Verizon, H&R Block and Equifax. I specialize in holistic digital strategy and paid media campaign execution. I also head up our analytics group that provides forecasting, modeling and reporting for agency clients as well as the implementation of closed-loop tracking solutions that tie into clients CRMs.

Experience

1. SVP of Strategy & Analytics

   Cardinal Digital Marketing

   Jan 2021 — Present · Atlanta, GA, US

Education

• Queen Mary University of London

  Juris Doctor (J.D.), Law (LLB)

  2003 — 2006

Skills

• Mobile Marketing
• Ppc
• Display Advertising
• Web Marketing
• Social Media
• Integrated Marketing
• Pay Per Click (Ppc)
• Analytics
• Marketing
• SEO
• Sem
• Media Buying
• Google Analytics
• Media Planning
• Online Marketing
• Search Engine Marketing (Sem)
• Online Advertising
• Advertising
• Digital Media
• Digital Strategy
• Digital Marketing
• Strategy
• Social Media Marketing