Richard Blazevich

About Richard Blazevich

I am a highly collaborative, goal-oriented marketing leader with an aptitude for improving the performance of brands, people, and processes.I have extensive experience in performance-driven marketing and revenue operations (RevOps) related to lead generation, conversion optimization, and process improvement. My expertise includes end-to-end lead source improvements that drive measurable increases in leads, conversions, and sales. I\'m adept at managing strategic vendor relationships, designing multi-channel contact strategies (voice, text, email), and building reporting dashboards. My experience includes developing KPIs and testing loops that enhance top-line revenue and bottom-line profitability. With over 20 years of marketing experience at PepsiCo, I’ve led teams that have delivered growth for national and global brands with sales ranging from $100MM to $2B+. My experience includes leading marketing and sales communication for an organization with over sales representatives, as well as building innovation processes responsible for delivering new products with over $400MM of first-year sales.My approach is to focus on building collaborative relationships in customer-centric cultures. I have extensive experience working with marketing, consumer insights, sales, finance, IT, operations, and other team members.My approach is collaborative, action-oriented, and customer-focused. I use data and insights with a continuous improvement approach. As a servant leader, I like to inspire people by defining clear goals, identifying team members with passion and expertise, empowering them, removing obstacles, learning from failures, and celebrating successes.My experience also includes extensive people management and development. For example, I\'ve led recruiting, training, and organizational development programs for a marketing department with over 100 professionals.In my 25+ year marketing career, I’ve helped build powerful brands, impactful strategies, and effective business processes. I\'ve done that through all aspects of marketing including brand development, product development, agency management, shopper marketing, business analytics, franchise development, and more.Franchise Development | Performance Marketing | Revenue Operations & Sales Funnel Design | Lead Source Analysis & Optimization | Data Analytics, KPI Development, Dashboard Design, & Exception Reporting | Cross-Functional Team Collaboration | Strategic Vendor Management | Marketing Automation | Website UX Design, SEO, GEO, & CRO

Experience

1. Franchise Development Marketing

   Neighborly®

   Aug 2023 — Present · Irving, TX, US

   Optimized lead acquisition programs for owned media sources through website UX design, SEO, and CRO performance enhancement, increasing leads by 32% • Led data analytics, KPI development, exception reporting, and competitive scorecarding for franchise development marketing organization• Analyzed and synthesized data from CRM database, franchise industry reports, and competitor disclosure documents into actionable recommendations, influencing C-suite strategic initiatives• Designed and implemented revenue operations (RevOps) process improvements for lead generation, call center experience, candidate qualification, and sales funnel management• Led cross-functional team and strategic vendors to launch over 100 redesigned and new website pages, achieving a 41% lift in conversion rates• Directed the search, selection, and onboarding of high-performing marketing agencies which has expanded content creation, user experience, paid media, and lead nurture capabilities

Education

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration - MBA, Emphasis in Marketing & Business Strategy

• Montana State University-Bozeman

  Bachelor of Business Administration - BBA

• University of Redlands

  Computer Science