Richard Bernier

National Sales and Marketing Director @Leuchtturm Gruppe

Pine Brook, NJ, US

LEUCHTTURM1917 and Semikolon are well established International brands of consumer goods for the school, home and office markets and owned by LEUCHTTURM Albenverlag GmbH.• Implementation of a distribution centre and sales force to develop the US and Canadian markets through retail, B2B and online sales channels. • Manage key accounts to develop and implement initiatives to ensure growth of market share and profitability.• Execution of timely line reviews, yearly sales forecasting, account analysis and business operating expenditures.• Analyzing markets to identify and direct sales effort to generate new customers in unexplored channels.• Introduce to sales team the brand positioning, new products and marketing tools. Setup and attend tradeshows.• In-Store visit to create and optimize the merchandising strategy and provide product knowledge to staff.• Coordination and execution of trade marketing initiatives and sales support materials.• Build unique and creative campaigns that acquire and retain key customers.

HEC Montréal

Business, Management, Marketing, and Related Support Services

HEC Montréal

Bachelor of Commerce (B.Com.), Major Marketing