Richard Kyle Abarca
Elevate Every Moment
- Role
- Brand Marketing Manager at Nomatic
- Location
- Saratoga Springs, UT, US
- LinkedIn followers
- 500 followers
About Richard Kyle Abarca
A dedicated and enthusiastic professional with a specialization in delivering exceptional customer experiences, complemented by a strong foundation in event coordination and an eagerness to grow in the field of marketing. My passion for ensuring customer satisfaction is matched by my ability to meticulously plan and execute events that leave a lasting impression. As I embark on my journey into marketing, I bring a fresh perspective and a willingness to learn, adapt, and contribute to achieving organizational goals.Authorized to work in the US for any employer
Experience
Brand Marketing Manager
Apr 2024 — Present · Sandy, UT, US
Brand & Community Marketing Manager with 3+ years of experience creating buzzworthy campaigns, activating creator/influencer partnerships, and executing high-impact events. Proven success leading strategic brand initiatives with UFC, growing ambassador programs, and scaling UGC strategies that drive millions of impressions. Builder of hype, systems, and resultsKey Achievements:*Developed and executed a strategic brand partnership with the UFC, including Pay-Per-View ad reads and logo placement during all main card decision moments. A single image featuring NOMATIC’s logo in the championship bout reached over 250+ million impressions across media channels.*Oversaw community growth and engagement by creating structured brand ambassador outreach and partnership flows, increasing organic brand visibility across social platforms.*Managed user-generated content acquisition, coordinating ongoing outreach with influencers and creators to collect photo and video assets used in paid and organic campaigns.*Utilized Impact to coordinate and track creator outreach, driving measurable increases in content quantity, engagement quality, and channel-specific performance.*Partnered with internal teams to align community marketing strategy with product launches, seasonal campaigns, and promotional events.*Monitored and reported on KPIs including impressions, engagement rate, content reach, and community-generated conversions.Focus Areas:*Strategic Community Engagement *Brand Partnerships & Sponsorships *Influencer & Creator Outreach *UGC Acquisition & Deployment *Campaign Performance Analysis *Cross-functional Marketing Alignment
Education
University of Arizona Global Campus
Bachelor's degree
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