Richa Khurana Singh
Hotel Development and Brand Strategy Leader | Transforming hospitality assets from mid scale to Luxury | 30+ years | Taj, Oberoi, Postcard, Justa, Treehouse Hotels and Resorts
- Role
- Vice President of Business Development at jüSTa Hotels & Resorts
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Richa Khurana Singh
I’ve spent over three decades in hospitality, but what I really do is build and reposition hotels into brands.My experience spans across midscale, boutique and luxury hospitality, working with brands like Taj, Oberoi, Postcard, jüSTa and Treehouse. Over time, I’ve moved beyond development and sales into shaping how a hotel is positioned, experienced and scaled.I focus on identifying the potential of an asset and transforming it through the right mix of brand positioning, product thinking and commercial strategy.My work includes- Hotel development and expansion strategy- Brand positioning and repositioning- Turning around underperforming assets- Building differentiated boutique and experiential staysI work closely with founders, owners and leadership teams to shape distinctive hospitality brands.
Experience
Vice President of Business Development
Jan 2025 — Present · Bengaluru, IN
Strategic expansion of the brand Justa and Bookmark Hotels through assessment of location potential for conversions, greenfield or brownfield. Feasibility study, negotiations with hotel owners & developers, public private partnerships to structure a viable deal.
Education
IHCL
PG , Hospitality Administration/Management
Holy Child Senior Secondary School, Tagore Garden
Masters Degree from Taj and Bachelors degree from Delhi University, Economics
HOLY CHILD SR SEC SCHOOL
Economics, Business/Commerce, General
Sri Venkateswara College, Delhi University
Bachelor of Arts - BA, Economics
Sri Venkateswara College, Delhi University
BA, Economics
1992 — 1995
Taj group
Postgraduate Diploma, Hospitality
1995 — 1997
Skills
- Hospitality
- Hotels
- Leisure
- Public Relations
- Hotel Management
- Account Management
- Banquets
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