Richa Jain
Optimisation Specialist @Biglight
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WORK HISTORY
Optimisation Specialist @Biglight
London, GB
EDUCATION
Jain (Deemed-to-be University)
Bachelor of Business Administration (BBA), Business/Commerce, General
ABOUT RICHA JAIN
With nearly six years in Conversion Rate Optimization (CRO), I specialize in leveraging data, behavioral insights, and experimentation to enhance user experiences and maximize conversions for e-commerce brands. At Biglight, I drive data-backed experimentation and personalization for leading brands. Previously, at Frasers Group, I led CRO strategies for Flannels, House of Fraser, Sports Direct, and Cruise, focusing on user journey analysis and conversion optimization.Proficient in GA4, Google Data Studio, Adobe Analytics, and ContentSquare, I turn complex data into actionable insights to boost engagement and revenue.Let’s connect to talk CRO, GA4, and digital optimization!
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