Richa Gupta

About Richa Gupta

I’m Richa Gupta, a GTM Engineer at roasexpert.com, where I bridge the gap between product potential and market impact. With a computer science degree from GEC Bilaspur (’13) and a lifelong passion for art, I thrive at the intersection of technology and creativity.At ROASExpert, I architect go-to-market strategies that drive growth for remote tech startups. I break down complex data, align engineering teams with business goals, and deliver measurable ROI. Every campaign I build is informed by deep user empathy, relentless iteration, and a commitment to solving real problems.When I’m not optimizing ad performance or refining attribution models, you’ll find me in my studio, painting oil canvases. That artistic practice fuels my design thinking and teaches me that progress often hides in brush strokes and bold experiments.Here’s how I work:Start with curiosity. I ask “why” until I uncover the true customer need.Map the journey. I translate insights into clear, actionable plans for product, engineering, and marketing.Iterate fast. I embrace feedback loops, adjust tactics quickly, and measure impact.If you’re building a tech product that deserves an audience, let’s connect. I bring the technical depth, go-to-market savvy, and creative spark to turn ideas into growth engines.

Experience

1. Gtm Engineer

   Roas Expert

   Jan 2023 — Present

   Boosted conversion rates by 35%, win rates by 42%, and added $50K in ARR by developing an AI-powered revenue automation platform integrating Salesforce, HubSpot, and Apollo for lead qualification and routing-Reduced lead response time by 40% and funnel leakage by 90% by building a GTM operations infrastructure with automated workflows and cross-platform data pipelines linking marketing attribution to sales outcomes-Doubled productivity by cutting manual tasks by 70% by designing marketing-to-sales AI workflows and managing technical infrastructure to boost pipeline velocity and optimize CAC metrics-Cut launch delays and sped up time-to-market by linking technical capabilities to business value and creating shared KPIs, processes, and communication frameworks to align product, sales, marketing, and RevOps-Speed up decision-making and optimize resources by tracking CAC, LTV, MRR/ARR, conversion rates, and sales velocity, and driving improvement via A/B testing, experimentation, and data-driven process iteration.

Education

• Government Engineering College, Bilaspur, Chhattisgarh

  Bachelor of Engineering – Computer Science (2013)

  2009 — 2013

• Indira Kala Sangeet Vishwavidyalaya (IKSV), Khairagarh

  Bachelor of Fine Arts - BFA, Painting