Richa Dutt Nandan

About Richa Dutt Nandan

Hey there! I’m Richa, a marketer who loves turning ideas into impact. With 14+ years of experience across Branding, Digital & Social Marketing, Campaign Management, and Marketing Analytics, I’ve had the chance to work across industries - from Banking & Finance to Manufacturing, IT, and Maritime - engaging both B2B and B2C audiences.Right now, I’m leading global marketing strategy at Varuna Marine Services B.V, a maritime services company in Amsterdam, Netherlands. I focus on expanding our presence in key maritime hubs like Europe, Greece, Singapore, China, Hong Kong, and Japan - whether through global events like Posidonia, Europort, Sea Asia, Bari-Ship, and SMM Hamburg, or by hosting webinars on sustainability, cybersecurity, and maritime emissions. I love creating spaces for meaningful conversations and thought leadership in the industry.Before Varuna, I worked with teams at Citibank, Bombay Dyeing, Motilal Oswal, Kotak Mahindra, Anunta Tech, and Enterprise Social Media. I’ve built strategies from scratch, led campaigns that delivered real results, managed budgets, and turned insights into action.What excites me most about marketing is its ability to connect people, tell stories, and drive real impact. I’m hands-on and enjoy wearing multiple hats - strategy, content, analytics - you name it. Outside of work, I’m a curious learner, avid traveller, and proud mom. I hold a Master\'s Degree in Management from Thakur Institute of Management Studies and thrive on challenges that stretch my creativity and strategic thinking.If you love marketing that blends data, creativity, and storytelling in complex industries, let’s connect—I’d love to chat!

Experience

1. Global Marketing Consultant

   Varuna Marine Services B.V

   Apr 2021 — Present · Amsterdam, NL

   Act as a strategic marketing consultant for a maritime compliance and SaaS solutions provider operating across Europe and Asia.Advise leadership on global marketing strategy, brand positioning, and go-to-market planning for compliance-driven digital platforms.Designed and executed GTM strategies for SaaS products in highly regulated maritime environments (EU ETS, MRV, FuelEU).Planned and managed integrated multi-channel campaigns across SEO, paid media, content marketing, email, webinars, and social media.Supported global sales teams with product positioning, pitch decks, sales collateral, and lead-generation programs.Expanded brand presence across key international markets including Singapore, Japan, China, Hong Kong, and Europe.Collaborated with cross-functional teams, agencies, and external vendors to deliver scalable and consistent marketing outcomes.

Education

• University of Mumbai

  Bachelor of Commerce - BCom, Accounting

  2002 — 2007

• Thakur Institute of Management Studies and Research

  Master of Business Administration - MBA, Banking, Corporate, Finance, and Securities Law

  2008 — 2010