Richa Saxena

About Richa Saxena

Marketing leader with 17+ years of experience across FMCG and AlcoBev, passionate about building brands, shaping categories and delivering meaningful business impact. I have led full P&L across portfolios ranging from 20 Cr to Cr, consistently driving growth through sharp consumer insight and disciplined execution. At Kissan, I delivered double-digit growth and a 400-bps market share gain helping the brand reclaim category leadership. I also led the market entry of Lever Ayush, building Unilever’s Ayurvedic Masterbrand across 5 categories and achieving strong repeat traction in its 1st year. Across roles, I have driven portfolio transformation, strengthened brand equity and accelerated growth in highly competitive environments.Brand building sits at the core of what I do. I have led impactful launches including Lever Ayush across India and international markets, COVID-resilient innovations at Lifebuoy across six markets, and premium portfolio initiatives at Pernod Ricard across Ballantine’s, Monkey 47, and Beefeater. Campaigns like Kissanpur helped deepen brand trust, while my integrated approach across ATL, BTL, digital, and commerce has delivered sustained growth. I value clarity, empathy and execution rigor by building strong teams, scalable brand ecosystems and ideas that translate into long term business results.

Experience

1. Marketing Director

   Indra Shakti Ventures

   Nov 2025 — Present

Education

• Bharati Vidyapeeth

  BMM, Advertising

  2003 — 2006

• Indian Institute of Management Bangalore

  Executive General Management Programme (EGMP), Marketing

• MET

  PGeMBA, Marketing

  2006 — 2008

• St.Mary's High School

  SSC

  1987 — 2001