Richa Agarwal
Brand Director & Business Head Oral B, India @ Procter & Gamble | Brand Development, P&L Accountability
- Role
- Brand Director & Business Head Oral B, India at Procter & Gamble
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Richa Agarwal
I am a driven professional combining my passion for building brands and businesses while making a positive change in the society. I have 13+ years of experience in Sales and Marketing in consumer goods industry.At Procter & Gamble India, my focus as Brand Director and Business Head of Oral B has been on crafting strategies that drive brand dominance and market penetration, particularly in the electric brush segment. This role demands comprehensive P&L management, with an emphasis on brand development and leveraging cross-functional team leadership to achieve ambitious business objectives.Previously, as Director of Digital Commerce I managed Walmart-Flipkart, I also initiated and led the launch of Quick Commerce and other e-commerce verticals, demonstrating a robust digital commerce expertise. Our collective efforts in these roles have consistently fostered innovation, superior customer engagement, and sustainable growth for P&G\'s portfolio.These experiences have helped learn the skills of navigating complex org structures & business challenges while managing cross-cultural and multi-functional teams.
Experience
Brand Director & Business Head Oral B, India
Apr 2022 — Present · Bengaluru, IN
Leading Oral-B brand for P&G India to deliver profitable category growth2. Designing strategy across integrated 5 vectors of superiority & brand building for driving penetration of Electric Brushes3. Crafting 5-year growth strategy for Oral-B: Identifying growth levers & portfolio, innovation pipeline & comms strategy
Education
Anna University Chennai
Bachelor of Engineering (B.E.), Computer Science
2005 — 2009
Indian Institute of Management Mumbai
Master of Business Administration (MBA), General Management
2010 — 2012
Mahadevi Birla Girls' Higher Secondary School
XII (CBSE), Science
1991 — 2005
Skills
- Consumer Behaviour
- Fmcg
- Competitive Analysis
- Marketing
- Business Development
- Product Marketing
- Brand Management
- Marketing Strategy
- Market Research
- Distribution Strategies
- Shopper Marketing
- Product Management
- Sales
- Team Management
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