Richa Joshi
Brand Team & Delhi Edition Head - Navbharat Times @Bennett Coleman & Co. Ltd. (The Times of India)
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WORK HISTORY
Brand Team & Delhi Edition Head - Navbharat Times @Bennett Coleman & Co. Ltd. (The Times of India)
Gurgaon, IN
Successfully executed Integrated Brand Solutions by analyzing customers\' needs, identifying gaps in brand strategy, and providing innovative ideas and creative strategies.* Demonstrated expertise in Brand IP\'s by integrating TOI IPs and collaborating on the creation of various successful Brand IPs, such as TIMES Lit Fest, Times DEI GLOBAL SUMMIT, JK Paper Authors Award, Coca Cola Circularity, and Hum Tum Aur Chai with Mother Dairy.* Led and managed Content Marketing Initiatives, designing and implementing comprehensive Digital and influencer campaigns for esteemed clients including MARS, HAMDARD, NIIT, Amex, GUS Group, Nestle, and Coca Cola, spanning industries such as FMCG, Health Care, Education, and BFSI.* Pioneered the creation of innovative IPs, including Times Circularity in collaboration with Coca Cola India and Hum Tum Aur Chai with Mother Dairy, showcasing exceptional creativity and strategic thinking.
EDUCATION
Institute of Hotel Management. Pusa (New Delhi)
Bachelor in Hotel Management, Hotel, Motel, and Restaurant Management
ABOUT RICHA JOSHI
Senior Marketing Leader | Consumer Insights Enthusiast |Creative Strategy & GTM Expert |Digital Marketing Greetings! I\'m a seasoned Senior Marketing Professional with over 19 years of experience in the dynamic world of Media Agencies and Media Publishing. Throughout my career, I\'ve been dedicated to crafting media-neutral solutions that drive remarkable results and solve brand challenges. My passion lies in identifying precise target audiences and devising highly effective campaigns and look for Insights. With a deep understanding of the full marketing mix, I thrive in delivering impactful marketing strategies that yield outstanding outcomes. For the past 9 years, I\'ve had the privilege of contributing my expertise to the esteemed Times of India Media Group, where I specialized in Creative Strategy and Go-to-Market (GTM) initiatives. I\'ve successfully managed both new pitches and instrumental IP campaigns, where PR and amplification added substantial value. My journey has allowed me to collaborate extensively across diverse industries such as FMCG, E-commerce, BFSI, Education, and Healthcare, providing me with diverse industry exposure that has honed my marketing leadership and strategic acumen, making me a valuable asset to internet-based businesses. I\'m not just passionate about insights; I\'m data-driven with an affinity for numbers. Staying updated with the latest marketing practices empowers me to deliver exceptional results and stay ahead of the curve. In my current role, I specialize in integrated marketing communications, content integrations, and amplifications for the TOI group brands. From insights and strategy to seamless implementation, I navigate the entire spectrum of Times Group Media, spanning Digital, Print, TV, Radio, and Experiential campaigns. My strong partnerships with media planning agencies, production houses, and influencer agencies are key to success. I\'m always excited to explore new horizons and embrace fresh challenges. Whether you\'re seeking expertise in media strategies, consumer insights, or media planning, let\'s connect and collaborate for mutual success!
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