Richa Vyas
Associate Vice President Marketing @Sony Pictures Networks India
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WORK HISTORY
Associate Vice President Marketing @Sony Pictures Networks India
Mumbai, IN
SKILLS
ABOUT RICHA VYAS
I’m a passionate Brand, Marketing & Communications Strategist with over 15 years of experience shaping some of India’s most loved brands across the Media & Entertainment industry — from General Entertainment, curating entire Kids’ ecosystem to the fast-growing anime space. Through this rich mix, I have had the opportunity to work with the entire range of audiences from kids to young adults and adults. My expertise lies in building brands from scratch, crafting their strategic positioning, and designing go-to-market blueprints that translate creative vision into tangible business success. I thrive on connecting culture, content, and consumer insight to create brands that resonate deeply and scale rapidly.As part of the core leadership team at Sony Kids & Animation, I helped launch and grow the channel into India’s No.1 kids’ entertainment brand — driving end-to-end marketing, communications, partnerships, and IP initiatives.Along with above, today my work also expands into anime and youth ecosystem, where I’m working towards massifying the anime phenomenon in India — by building a robust ecosystem that enables the cult fandom through Community building, Pop Culture, Content Engagements etc.
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