Richa Tallreja

Deputy Manager Marketing at The Lodha Group

Role
Deputy Manager Marketing at Lodha
Location
Mumbai, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Richa Tallreja

10 years of experience in the field of Media Planning and Media Strategy • Have successfully planned and executed the innovation lead the corporate campaign at the Lodha Group • Responsible for the media launch of projects – Lodha Trump Tower, Codename Only the best (NIMB Road Pune), Codename Limited Edition (Mulund East) and Lodha Woods (Kandivali) • Launched a premium and innovative product in the Fabric Care category called PODS at MediaCom • Worked on P&G\'s most Award-Winning Campaign (Ariel Share the load 1.0, 2.0, 3.0 and 4.0), resulting in new media placement.

Experience

  1. Deputy Manager Marketing

    Lodha

    Apr 2021 — Present · Mumbai, IN

    Planning and execution of Media strategy to help deliver the brand objectives along with AOP\\\\n• Work closely with the Head of Marketing to develop and deliver on the thought leadership initiatives with the media partners and campaigns.\\\\n• Drive the progress and execution of ideas, advancing brand engagement with consumers through print and OOH campaigns\\\\n• Collation of monthly/quarterly schedules and responses from print and OOH platforms to recommend brand teams the way forward and assist them in taking informed tactical decision making\\\\n• Handle Out-of-Home agency partners to plan and execute a campaign for the brand & corporate teams ensuring, high visibility and presence\\\\n• Lead, influence work across organizational departments such as finance, billing, creative and research etc.\\\\n• Working effectively on building relationships with top – management personnel (Internal & External).\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

  • PGD in Advertising & Public Relations From K.C College

    PG, Advertising & Media Planning

    2010 — 2011

  • Tolani College of Commerce

    B.com

    2004 — 2009

  • North Bombay Welfare Society's High School

    SSC

    1999 — 2004

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Richa Tallreja — Deputy Manager Marketing at Lodha in Mumbai, IN | Unifers