Richa Sharma

About Richa Sharma

Strategic Marketing Leader | Business & Alliance Marketing | GTM Planning | ABM | Campaigns & CommunicationsB2B marketing professional with 12+ years of experience in developing business-aligned marketing strategies, conceptualising go-to-market (GTM) programs, and delivering campaigns that drive revenue growth and client engagement.I specialise in translating business priorities into scalable marketing initiatives — from digital and marketing campaigns to alliance marketing and strategic communications. A core part of my role has been leading high-impact GTM programs that have resulted in measurable business outcomes, stronger brand visibility, and deeper client relationships. My strength lies in connecting marketing strategy with business goals — creating integrated plans that support growth, positioning, and partnerships.Currently, I lead business marketing and work on key alliance initiatives, working closely with leadership and partners to shape GTM strategies, develop content-driven campaigns, and ensure alignment across internal and external stakeholders.Key areas of expertise include:> Conceptualising and executing client-focused programs, brand positioning, PR/media outreach, and marketing budget management> Developing joint go-to-market strategies to drive business growth and partner engagement> Executing solution-led campaigns to enhance client outreach and pipeline impact> Leading internal communications and aligning marketing with leadership vision> Driving digital marketing, social media strategy, and content-led engagementHaving supported marketing efforts across sectors such as Consumer, GPS, Financial Services, Telecom, and Technology, I bring a strong understanding of business needs, stakeholder management, and the ability to turn ideas into impactful marketing action.I’m driven by insight, execution, and collaboration — focused on delivering marketing that’s not just creative, but business-critical.

Experience

1. Marketing Manager - Consulting

   Deloitte

   Jun 2023 — Present

Education

• XLRI Jamshedpur

  Strategic Management

  2015 — 2016

• Symbiosis Institute of Management Studies

  Master of Business Administration (M.B.A.), Marketing/Operations

  2011 — 2013

• University of Mumbai

  Bachelor of Engineering (B.E), Information Technology

Skills

• Teamwork
• Project Planning
• Team Management
• Event Planning
• Consulting
• Management
• Microsoft Word
• Brand Management
• Marketing Strategy
• Market Research
• Marketing Management
• Market Analysis
• Microsoft Office
• Business Intelligence
• Pmo
• Change Management
• Oss/Bss
• Business Planning
• Incident Management
• Spss
• Quantitative Skill
• Data Analysis
• Pre-Sales
• Crm
• Business Strategy
• Powerpoint
• Microsoft Excel
• Project Management
• Strategy
• Marketing
• Customer Relationship Management (Crm)
• Strategic Planning
• Management Consulting
• Analytical Skills
• IT Strategy
• Competitive Analysis
• Business Development
• Service Delivery
• Marketing Communications
• Business Analysis