Richa Roy
Digital Marketing | MBA Candidate ‘26
- Role
- Digital Marketing Manager at Sknbypatricia
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Richa Roy
I am a marketing enthusiast with a sharp eye for detail, a sharper wit, and a Thai tea addiction that rivals my love for clever copy. From crafting content to managing projects without losing my mind (or my calendar), I bring creativity, adaptability, and a results-driven mindset to every team I join. With a background shaped by a solid education (Go Titans!) and a variety of hands-on roles, I’ve collected an eclectic skillset in communications, digital media planning, and data analysis.
Experience
Digital Marketing Manager
Aug 2024 — Present · Orange County, CA, US
Online Marketing & Business Management: Manage online presence across social media, Google, Yelp, website, and app -Create and implement content plans to increase brand awareness and engagement across platforms like Instagram, Facebook, and TikTok-Execute targeted marketing strategies: Advertising campaigns, events, and SEO optimization to drive client engagement, increase bookings, and enhance local visibility-Analyze performance metrics to continuously refine and maximize marketing efforts for business growth.
Education
Northwood High School
High School Diploma
2013 — 2017
Irvine Valley College
Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies
2017 — 2020
California State University, Fullerton
Bachelor's degree, Communications, Public Relations
Purdue Global
Master of Business Administration - MBA, Marketing
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