Richa Ray

About Richa Ray

I’ve always believed that great restaurants aren’t just about food, they’re about how people feel when they walk in, who they come back with, and what they remember after.That’s the space I work in.I’ve spent the last few years building and growing F&B brands - from launches and campaigns to creating IPs that actually drive footfall (not just likes). A lot of what I do sits at the intersection of brand, business and culture.Some days it looks like- launching a new outlet and figuring out how to make people care- building campaigns that translate into actual covers- working on on-ground marketing that brings people through the door- or just asking “why isn’t this working?” and fixing itI enjoy the chaos of it - the mix of creativity and now numbers.I won’t say I have it all figured out. I’m still learning how to balance brand love with business impact, and how to scale ideas without losing their soul.Right now, I’m especially interested in:– building stronger brand IPs– sharper consumer understanding– and creating marketing that feels less like marketing and more like something people want to be part ofIf you’re working on something interesting in the F&B or experience space - I’m always up for a conversation.

Experience

1. Assistant Marketing Manager

   K Hospitality Corp

   Apr 2025 — Present · Mumbai, IN

   Stepped into a more fast-paced, high-volume side of the business with JOSHH - moving from premium dining to the dynamic world of QSR.This role has pushed me to think sharper, move faster, and take stronger ownership of marketing decisions that directly impact footfall and sales.* Leading marketing for a QSR format with a focus on speed, scale and consistency* Was part of the core team of JOSHH Bandra & Wakad NSO Launch (Strategy & Execution)* Driving high-impact campaigns with quick turnaround timelines* Working closely with operations to align marketing with on-ground performance and revenue goals* Contributing to brand building while balancing aggressive business targets* Continuously experimenting with formats and ideas that convert, not just engageStill learning how to navigate the pace and pressure - but that’s exactly what makes this role exciting.

Education

• National Institute of Fashion Technology India

  Bachelor's degree, Bachelor in Design (Fashion/Apparel Design)

  2014 — 2018

• University of Southampton

  Master's degree, Luxury Brand Management & Marketing