Richa Rawat Prasad
- Role
- Senior Business Systems Analyst at Data Axle
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Richa Rawat Prasad
MBA and a Certified Business Analyst Professional (CBAP)with strong expertise in Business…
Experience
Senior Business Systems Analyst
Apr 2022 — Present
As a senior business systems analyst at Data Axle, I work with clients in building and managing their consumer and business database solutions. I am actively engaged in eliciting and documenting the requirements of the clients to deliver a data-driven marketing database empowering quantitative approach to customer insights, strategies and actions driving improved marketing results. My major deliverables include BRD, FRD, S2T Mapping Document, Data Analysis and Quality, Matching and consolidation Rules, Historical Conversion and QA Use Cases. My toolkit includes SQL Developer, MS Visio, JIRA, Adobe Campaign, and other marketing automation platform.
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