Richa Puri

WORK HISTORY

EDUCATION

SKILLS

ABOUT RICHA PURI

Advertising often looks glamorous from the outside. Inside, it’s insight decks at midnight, ideas debated in meeting rooms, and the constant search for something culturally true.For over 10 years now, I’ve worked in advertising across brand strategy, campaign development, and client leadership, helping brands translate consumer behaviour into ideas and stories that people connect with. Over the course of my journey, I’ve had the opportunity to work with clients across diverse industries, partnering with teams to build brand narratives, shape campaigns, and drive meaningful business growth. My work sits at the intersection of strategy, creativity, and collaboration, where the right insight can unlock a powerful idea. A large part of my role has been navigating the space between clients, creatives, and culture:• Turning complex briefs into clear strategic direction• Identifying consumer and cultural insights that power campaigns• Building strong client partnerships grounded in trust and transparency• Working closely with creative and planning teams to bring ideas to lifeOver the years, my role has evolved beyond campaign development into building and growing business within the agency ecosystem. I’ve been closely involved in P&L ownership, driving account growth, and shaping long-term client partnerships, ensuring that strategic thinking translates into measurable business outcomes.I’m also deeply invested in mentoring and developing client servicing professionals. Client leadership in advertising is often underestimated, but it sits at the heart of how ideas move from strategy to execution. I enjoy working with younger professionals and helping them navigate the balance between client expectations, creative ambition, and strategic clarity.For me, the most rewarding part of this journey has been building strong teams, enduring client relationships, and campaigns that create both brand impact and business value. At the core of it all is a simple belief — that the best ideas come from curiosity, collaboration, and a deep understanding of people and culture.