Richa Dhanda
Vice President, Marketing @SolarWinds
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WORK HISTORY
Vice President, Marketing @SolarWinds
EDUCATION
The Ohio State University
MBA, Marketing & Strategy
Northwestern University - Kellogg School of Management
Product Strategy
University of California, Berkeley
Java Programming
ABOUT RICHA DHANDA
Growth and go-to-market executive trusted by CEOs and boards to scale B2B SaaS and technology businesses across stages—from early market entry through growth and enterprise scale—navigating revenue inflection points, category shifts, and competitive disruption.Leads company-wide growth, GTM, and pipeline strategy, aligning product, sales, marketing, and partners around where to play, how to win, and how to scale. Builds durable growth engines across pipeline creation, conversion, and coverage, while shaping the market-facing systems that power predictable growth—including product marketing, category creation, positioning and messaging, pricing and monetization, demand generation, digital marketing, campaigns, media and analyst relations, route-to-market design, and sales and partner-led growth.Known for strengthening buyer confidence and sales velocity by translating complex products into clear value, resetting category narratives, and sharpening competitive differentiation. Has led transformations including pipeline model redesign, portfolio repositioning, product launches, new market entry, and global sales-motion change, balancing long-term category leadership with near-term revenue outcomes.Brings an operating mindset grounded in scale, adaptability, and accountability—supporting early-stage innovation, growth acceleration, and sustained ARR expansion across cloud, data, security, infrastructure, and enterprise software platforms.Expertise in:Strategy and Business Planning, Product Marketing, Solutions Marketing, Competitive Strategy and Marketing, Technical Marketing, Monetization Strategy, Corporate Marketing and Communications, Analyst and Media Relations Industry/Solutions Marketing, Partner/Alliances Marketing, Solution Selling, Sales Strategy, Business Development, Strategic Alliances and Partnerships.B2B SaaS and enterprise software across cloud computing, data and data platforms, security, application infrastructure, virtualization and VDI, storage and backup, CRM and sales platforms, big data, and complex B2B buying environments.
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