Richa Dandekar
Head - Advocacy and Influence @ L’Oréal Luxe | Elevating Brand Visibility
- Role
- Advocacy and Influence Lead at L'Oréal
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Richa Dandekar
Hello! I am Richa Dandekar, a Communications Specialist with 20 years of experience in…
Experience
Advocacy and Influence Lead
Jul 2023 — Present · Mumbai, IN
In my current role, I architect the core Advocacy and Influence framework for L’Oréal Luxe India, which includes brands like Lancôme, Kiehl’s, and YSL Beauty. I define and implement benchmarks for Share of Influence, Share of Engagement, and Share of Voice, significantly elevating brand visibility. I cultivate strategic relationships with key opinion leaders and media to amplify our brand presence and drive brand growth and loyalty through innovative experiential activations.Achievements: I successfully launched YSL Beauty’s male fragrances, securing a Top 5 category placement within the first year. Additionally, I led the launch of YSL Beauty makeup in India, achieving over 115 million reach and establishing it as the #1 luxe brand on Nykaa during the launch week. My efforts in designing influencer programs have resulted in a 5x–10x sales uplift over baseline through targeted engagement.
Education
Canossa Convent High School
SSC
1988 — 1998
Empire Institute of Learning, Mumbai
Post Graduate Diploma
D.G. Ruparel College, University of Mumbai
Bachelor of Commerce
Skills
- Public Relations
- Team Management
- Corporate Communications
- Market Research
- Event Management
- Marketing Communications
- Brand Management
- Marketing Strategy
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