Richa Chopra
Asst. Brand Manager, Mktg @EssilorLuxottica (Luxury & Premium) | MBA @SDA Bocconi (Luxury Business Management) | ABB | Zaecy | CFAI | NIFT Delhi |
- Role
- Assistant Brand Manager (Marketing) at EssilorLuxottica
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Richa Chopra
Here on LinkedIn, I’m building my personal brand by sharing perspectives on luxury…
Experience
Assistant Brand Manager (Marketing)
Jul 2025 — Present · Gurugram, IN
Assistant Brand Manager – Luxury & Premium Portfolio (25+ brands including Chanel, Prada, Miu Miu, Burberry, Dolce & Gabbana, Versace, Jimmy Choo, Michael Kors, Emporio Armani, Coach, Swarovski)Brand Performance & Reporting-Track monthly brand performance tracking and reporting across the Luxury & Premium portfolio-Analyze consumer behavior, sales data, and competitor activity to identify growth opportunities and refine strategies-Develop annual and medium-term brand business plans aligned with global guidelines and local market dynamics-Consolidate product and customer feedback into actionable insights for local and corporate stakeholders-Partner with cross-functional teams to ensure smooth execution of trade-facing initiatives.Communication & Campaign Execution-Design and implement annual brand communication plans, driving visibility and market positioning-Lead execution of PR campaigns, including influencer & celebrity activations, luxury media collaborations, and in-store experiences-Collaborate with agencies to deliver impactful creative campaigns while optimizing efficiency and budgets.Promotional Collateral & Trade Initiatives-Develop promotional materials and in-store visibility tools that reinforce brand identity and trade impact-Align closely with sales and trade marketing teams to ensure flawless execution and premium in-store presence.Budget Management-Oversee A&P budget tracking and allocation across brands, ensuring efficiency and compliance-Manage vendor payment processes in collaboration with finance, ensuring timely execution of planned activities.
Education
Bal Bharati Public School
PCM With Economics
2001 — 2015
National Institute of Fashion Technology Delhi
B.F.Tech
2015 — 2019
SDA Bocconi
Master of Business Administration - MBA
Skills
- Microsoft Office
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