Richa Agrawal

About Richa Agrawal

Over the last 17+ years, I’ve worked across agencies, categories, platforms, and formats - shaping brand stories rooted in insight and human behaviour- Conceptualised and wrote the 2026 Valentine’s Day campaign for Hershey’s, built on a uniquely Indian cultural tension around public affection. Anchored in the thought “Giving KISSES is hard. But there’s Hershey’s KISSES.”. the campaign is generating strong organic buzz and social mentions- Creatively led legacy brands like Glucon-D, Parachute, and Pears during my stint at McCann, and won new businesses including Bajaj Electricals, Emami Foods, LIC, Vedanta, and Voot Kids- Expanded the iconic Pears jingle “Teri ek jhalak mil jaaye toh…” into a full-fledged music video by writing the lyrics and screenplay- Wrote ‘Shampoo ki Taiyaari’ for Parachute. a parasitic campaign that rode on shampoo data to counter declining hair-oiling habits- Crafted the launch campaign for Voot Kids, helping define the brand’s early voice and world- Worked on the world’s first 24-hour Facebook event for Big Bazaar- Wrote, directed, and produced a short film titled Shikaayat, learning my most enduring leadership lessons, on a shoestring budget of ₹25K. The film travelled across festivals and was picked up by Royal Stag Select Barrel Large Short Films, with telecasts on Zee TV USA, Zee TV Canada, and Zee TV Caribbean as part of Cine Shortz.

Experience

1. Group Creative Director

   Lowe Lintas

   Mar 2022 — Present · Mumbai, IN

Education

• Army School Hempur

  10+2

  1996 — 2003

Skills

• Art Direction
• Online Advertising
• Integrated Marketing
• New Media
• Digital Media
• Social Media
• Marketing Communications
• Creative Direction
• Advertising
• Media Planning
• Brochures
• Digital Strategy
• Digital Marketing
• Radio
• Social Media Marketing
• Creative Strategy
• Media Buying
• Copywriting
• Creative Writing
• Corporate Communications