Richa A.

About Richa A.

Here are a few quick things about me-Accomplished Digital Marketing professional with 8+ years of experience. I have strong expertise in developing and implementing marketing strategies for brands and building and managing strong external partnerships. I have the proven ability to lead innovation projects and exceed goals for maximum profit. I am known for agility, creativity, unconventional, strategic thinking, and influence skills. In my current organization, I am leading a team of 15 people, effectively managing Paid Social promotions for The Coca-Cola Company for EU markets. I have successfully managed iconic brands like VERSACE, FERRERO, NUTELLA, KINDER, and LAVAZZA coffee. Prior to this Job, I produced work for Pharma giants GSK, Pfizer, and ViiV HEALTHCARE.To sum up my job, I have been helping brands to reach their customers and agencies to win new businesses.Outside of work, I enjoy Cycling & Photography. I educate, refine & drive myself to be a better person. I am constantly learning, and trying to reduce my carbon footprint every day.Professional Skills- Facebook, Instagram, Snapchat, Twitter, Pinterest, TikTok, Google Ads, Tag Manager, Google Analytics.Third-party tools like Smartly, Sprinklr, and 4Cs.Domain Knowledge-Social Media Paid & Organic, SEO, Search Engine Marketing, Performance Marketing.

Experience

1. Senior Manager Paid Social

   Groupm

   Mar 2021 — Present · IN

   My job entails helping the clients soar high on the social media radar through Social media campaigns, defining paid promotions at scale for acquiring leads and reinforcing a positive image of the brand through powerful imagery, and delivering quick wins via monitoring and maintenance of clients’ Social Media Assets.I am currently working in GroupM as a Paid Social Senior manager and handling Paid Social Team for The Coca-Cola Company\'s EU promotions.Previously, I have successfully managed Italian clients like Versace, Ferrero, Lavazza, Geox, and Campari as a Paid Social Manager.

Education

• People's University

  Bachelor of Dental Surgery, BDS, Dentistry

• Barkatullah University, Bhopal

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2016 — 2018