Rich R.
- Role
- Decision Science Director & Vice President - Financial, Geospatial & Marketing Data Science at Fifth Third Bank
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Rich R.
Analytical leader with a passion for using data to drive value creating strategies.
Experience
Decision Science Director & Vice President - Financial, Geospatial & Marketing Data Science
Jun 2019 — Present
3 billion in deposits,$60 million of revenue, 3x ROI and new consumer households generated through Design of Experiments, Marketing Analytics and Data Science Models. • Lead team responsible for new data science + satellite imaging derived financial projections for new branches and M&A; supporting $500 million in organic growth and billions in M&A. • Lead team responsible for automation of data science models for household present value estimation (92% accurate over 5-year…
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