Rich Michel
Experienced Media Executive
- Role
- Director, National Olympic Sales at Nbc Sports
- Location
- Summit, NJ, US
- LinkedIn followers
- 500 followers
About Rich Michel
Media professional with 20+ years of experience on the Client, Agency and Sales side of the business who thrives in competitive environments. Served as the media marketplace lead for companies who are considered some of the top marketers in the world in Anheuser-Busch/Inbev and the Coca-Cola Company. Currently employed at NBC as the Sales Director for the Olympic Games working with clients directly as well as several of the largest advertising agencies in the world. I have management experience having lead teams of up to 35 individuals to achieve common goals for our brands/clients. Skilled in overall media strategy and negotiation across TV, Digital, Mobile, Radio and Publishing platforms for both established and emerging brands. Analytics lead approach to inform decision making process.
Experience
Director, National Olympic Sales
Oct 2014 — Present · New York, NY, US
National Sales Director for the largest global media event in the world. Part of team that has delivered over $2.1B in ad revenue over the 2016 Rio & 2018 Pyeongchang Games for NBC. Directly responsible for several hundreds of millions of dollars in sales within that time frame. Help formulate sales strategy for our marketplace approach on the property. Present directly up to the CMO level at the client and President of Investment on the agency side. Work directly with some of the leading agencies in the industry including OMD (Optimum Sports), Group M, Magna and Assembly. Sell across TV and Digital platforms inclusive of Olympic content existing on 3rd party partners such as Snapchat, facebook, Apple News and Twitter. Connect on a daily basis with teams across the entire NBCU Portfolio including the Sports, Entertainment and News Groups. Key clients include Apple, GE, Google, McDonald\'s, Warner Bros, Intel, Dick\'s Sporting Goods, Carnival, AT & T and P&G.
Education
Georgetown University
International Realtions, Political Science and Government
1990 — 1994
Skills
- Project Planning
- Sponsorship
- Sports
- Social Media
- Sports Marketing
- Iab Certified
- Digital Marketing
- Leadership
- Digital Media
- Entertainment
- Integrated Marketing
- Radio
- Budgets
- Social Media Marketing
- Media Buying
- Real Estate
- Negotiation
- Online Advertising
- Investments
- Digital Strategy
- Television
- Advertising
- Mobile Devices
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