Rich Lentz

Director of Market Development @Innovative Renal Care

Lexington, KY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

Director of Market Development @Innovative Renal Care

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Focused on accelerating growth across the Midwest by building strategic partnerships with nephrologists, hospitals, health systems, and acute/post-acute/SNF providers. Dedicated to optimizing kidney disease outcomes and improving care pathways for the patients we serve.

EDUCATION

1996

University of Kentucky

Bachelor of Arts (B.A.), Political Science

SKILLS

Strategic PlanningMarketing StrategyBusiness DevelopmentNeurologySalesAccount ManagementOrthopedicsContract NegotiationOrthopedicSales ManagementMarket DevelopmentTeam BuildingNegotiationSales OperationsCustomer ServiceNew Business Development

ABOUT RICH LENTZ

Business development professional with a proven track record of driving growth in the healthcare industry, particularly with a focus on kidney disease. Experienced in executing market expansion strategies through collaborative partnerships with physicians and health systems, promoting value-based care initiatives, and generating hospital-based sales through attentive service, mutually aligned relationships, and a passion for patient care optimization. Background also includes SaaS sales and consulting to nephrology practices, dialysis center sales, joint venture strategy and development, hospital contract negotiations, and specialty pharmaceutical sales.

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Rich Lentz — Director of Market Development at Innovative Renal Care in Lexington, KY, US | Unifers