Rich Rue

WORK HISTORY

EDUCATION

ABOUT RICH RUE

From the agents to the boardroom, I thrive on engaging diverse audiences across the real estate landscape. Known for making complex information clear and accessible, I’ve built a reputation as an engaging speaker, trainer, podcast host, and video communicator who connects with audiences of all sizes.With more than 40 years of experience, my career has spanned every level of the profession — from top-producing REALTOR® to broker-owner, franchise developer, and corporate executive. I began in 1983 as a full-time residential agent, later serving as a Special Commissioner for the Maricopa County Court system, where I managed the sale of property in complex divorce proceedings.In 1998, I transitioned into franchise leadership with Realty Executives International, supporting owners with business consulting, training, and growth strategies. Over the next decade, I scaled operations across Southern California, doubling franchise territories while guiding compliance through the Uniform Franchise Offering Circular (UFOC, now FDD). By 2006, I expanded into brokerage ownership, growing multiple offices before joining Intero Real Estate Services and ultimately HomeSmart.At HomeSmart, I first led California operations, expanding from 54 to 520+ agents, and today serve as Vice President of Corporate Brokerages, Western Region, overseeing more than agents across Arizona, California, Colorado, and Texas. In addition, I am the Designated Broker for Arizona, leading the state’s largest brokerage of over agents.What drives me is simple: building agent-centric organizations, mentoring future leaders, and fostering cultures of professionalism, ethics, and success. My journey combines financial acumen, marketing expertise, and deep industry experience, but my focus has always remained on empowering agents and elevating the profession.